Emma Watson new Instagram account for sustainable fashion

She’s a Brown University graduate with a degree in English Literature, a UN ambassador, a longtime advocate of sustainable fashion and apparently, she’s also an actress.

Now she’s using her platform to further the cause of sustainable fashion through her new Instagram account, The Press Tour.

The account will be documenting all the sustainable fashion Emma wears during her upcoming Beauty and the Beast press tour.

All of the extremely chic outfits (would you expect anything less from Hermione?) and information featured on the account will be verified by Eco Age, a Brand Consultancy with a sustainable fashion focus, founded by Livia Firth.

The first image was posted with the caption,

‘Coat is from @stellamccartney, the world’s first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur. Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics.
Jumper is from @filippa_k, a Swedish brand committed to four Rs: reducing, repairing, reusing and recycling.
Shoes are @goodguysdontwearleather. The brand doesn’t use any animal products in its collections.
Fashion info verified by @ecoage#ecoloves‘

Why are we talking about sustainable fashion? Sounds like a yawn fest.

Well actually, that couldn’t be further from the truth.

According to fashion designer, trend consultant and street style blogger, Anne Bernecker, sustainable fashion is the future.

She told Metro.co.uk, ‘I think we have a huge responsibility, because as designers we are forward thinkers and creators.’

‘We have to create a world where sustainability and looking after our environment is a status quo. We have no other option then to be responsible, not only in regards to material and resources, also in regards to the people working in the industry.’

With ambassadors like Lilly Cole, Emma Watson and Livia Firth behind it, there’s no doubt a mainstream love of sustainable fashion will continue to grow.

Source: http://metro.co.uk/2017/02/20/emma-watson-has-launched-an-instagram-account-that-is-going-to-change-the-way-you-see-fashion-6459891/