Debenhams becomes first to sell the hijab and other Muslim clothing
he department store will also offer a range of other Muslim clothing including tops, dresses, jumpsuits, kimono wraps, hijab pins and caps in selected stores.
Aab, an international brand, will start selling ‘contemporary modest wear’ for women inside the Oxford Street branch of Debenhams in London from May.
The brand will then be introduced to stores at the Bullring centre in Birmingham, Westfield in Shepherd’s Bush, Trafford Centre in Manchester and Highcross Shopping Centre in Leicester.
The launch will coincide with launches at international Debenhams branches in Dubai, Kuwait, Saudi Arabia, Bahrain, Iran, Indonesia and Malaysia.
Aab will also stock body-covering abaya dresses on top of hijabs.
Jeanette Whithear of Debenhams said: ‘Adding the high quality fashion range to our product mix enables us to offer collections that are highly relevant in both international markets and to our domestic customers.
Nazmin Alim, founder and creative director at Aab, which means water in Persian, said: ‘We started Aab almost a decade ago as a label that redefined modest fashion and one that caters for everyday modern wardrobe staples.
Source: http://metro.co.uk/2017/02/11/debenhams-becomes-first-major-department-store-to-sell-the-hijab-and-other-muslim-clothing-6441873/
Aab, an international brand, will start selling ‘contemporary modest wear’ for women inside the Oxford Street branch of Debenhams in London from May.
The brand will then be introduced to stores at the Bullring centre in Birmingham, Westfield in Shepherd’s Bush, Trafford Centre in Manchester and Highcross Shopping Centre in Leicester.
The launch will coincide with launches at international Debenhams branches in Dubai, Kuwait, Saudi Arabia, Bahrain, Iran, Indonesia and Malaysia.
Aab will also stock body-covering abaya dresses on top of hijabs.
Jeanette Whithear of Debenhams said: ‘Adding the high quality fashion range to our product mix enables us to offer collections that are highly relevant in both international markets and to our domestic customers.
Nazmin Alim, founder and creative director at Aab, which means water in Persian, said: ‘We started Aab almost a decade ago as a label that redefined modest fashion and one that caters for everyday modern wardrobe staples.
Source: http://metro.co.uk/2017/02/11/debenhams-becomes-first-major-department-store-to-sell-the-hijab-and-other-muslim-clothing-6441873/
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